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1 – 10 of 15Sanford E. DeVoe and Sheena S. Iyengar
Purpose – We outline a novel perspective on the role the allocation medium plays in how groups allocate resources fairly. Building upon recent research that demonstrates the…
Abstract
Purpose – We outline a novel perspective on the role the allocation medium plays in how groups allocate resources fairly. Building upon recent research that demonstrates the unique norms invoked by the resource of money, we propose that what individuals’ judge to be a fair allocation principle among group members systematically varies as a function of whether the resource being distributed is money versus other resources that are allocated within organizations. In light of the existing research, we argue that an egalitarian allocation principle will be understood to be less fair when the norms of the market are invoked by the distribution of a resource that is a medium of exchange (e.g., money) rather than an in-kind good (e.g. food). We conclude by discussing the implications of identifying the unique properties of money for a wide set of literatures.
Approach – In this theoretical paper we review prior research examining contextual variables influencing allocation preferences and attempt to identify the different characteristics of money as a resource that might influence conceptions of fairness.
Value – This chapter offers a theoretical review of the relevant literature and will be of interest to scholars of social justice.
Purpose – This capstone chapter introduces Amartya Sen's important and innovative theory of justice to researchers on fairness in groups and organizations. Here, I discuss how Sen'…
Abstract
Purpose – This capstone chapter introduces Amartya Sen's important and innovative theory of justice to researchers on fairness in groups and organizations. Here, I discuss how Sen's theory can provide grounding for both philosophical and social scientific work on justice and how social science research can inform and be informed by Sen's theory.
Design/methodology/approach – In this chapter, I discuss Sen's new book, A Theory of Justice, and explain the main aspects of Sen's theory of justice. I then draw conceptual linkages between Sen's theory and those introduced in each of the other chapters included in this volume.
Findings – I show that Sen's view of justice goes beyond social contract theories that attempt to identify ideal institutional arrangements to seek practical solutions that increase justice as experienced by actual people in the world. Rather than parallel endeavors, Sen's approach reveals philosophy and social science to be deeply connected to each other and to justice by providing a unifying theme by which various social scientific traditions are shown to study aspects of the same underlying phenomena. Further, I demonstrate how philosophy and social science together can increase justice in the world.
Originality/value – Sen's theory of justice, though influential in economic and policy circles, is largely unfamiliar to social psychologists and organizational scholars. I introduce these fields to Sen's theory of justice and show how it is useful for social psychological approaches to the study of fairness in groups and organizations.
– Discusses the importance of saying “no”.
Abstract
Purpose
Discusses the importance of saying “no”.
Design/methodology/approach
Outlines the author's view, informed by Michael Porter, that any great strategy begins with a clear list of things that one won't do.
Findings
Opines that a “list of noes” is integral to a successful strategy, in reducing a customers choices in order to avoid decision paralysis.
Originality/value
Utilizes the example of Sheena Iyengar and Mark Lepper's jame experiment, which found that the fewer choices a customer is presented with, the more likely they are to make a purchase.
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Yan Sun, Rachel Wang, Dongmei Cao and Rouyi Lee
Social media influencers (SMIs) play an increasingly important role in influencing youth and their shopping behaviours in digital marketing. Research has examined various but…
Abstract
Purpose
Social media influencers (SMIs) play an increasingly important role in influencing youth and their shopping behaviours in digital marketing. Research has examined various but fragmented SMIs, which cause inconsistency in empirical results. This research seeks to categorise the most popular SMIs in luxury fashion and examine their distinctive effects on Gen Z consumption in China.
Design/methodology/approach
The authors categorise SMIs into four groups based on two dimensions, i.e. network interactivity vs social connectedness. Drawing on the social network theory, the authors develop the research model. A sample of 400 survey data is collected and analysed using the PLS-SEM technique.
Findings
The empirical results suggest that among the four popular SMIs groups, the effects of celebrities, opinion leaders and friends and peers on luxury fashion consumption of Gen Z are statistically significant while that of advertisers are insignificant; that friends and peers have the most substantial effect among the others.
Originality/value
The study contributes to understanding SMIs and consumer behaviour in digital emerging markets. By categorising SMIs, this study reconciles inconsistencies in the concept. This study contributes to a better understanding of SMIs and their roles in the digital marketing of luxury fashion consumption.
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In 2008, Starbucks was in crisis as a result of undisciplined growth and loss of focus, and its stock declined almost 70%. In August of that year, Howard Schultz, the founder of…
Abstract
In 2008, Starbucks was in crisis as a result of undisciplined growth and loss of focus, and its stock declined almost 70%. In August of that year, Howard Schultz, the founder of Starbucks, came out of retirement to take over as the CEO. The company regained its footing by refocusing on its core and driving strong organic growth. By 2014, the stock price had reached $40, an all-time high. To prevent history from repeating itself, Schultz wanted to ensure that Starbucks' growth strategies not only addressed market opportunities, but also were aligned with the company's brand image, assets, and capabilities.
Starbucks announced a five-year growth plan in December 2014 with ambitious goals that included nearly doubling its revenues from $16 billion to $30 billion, doubling operating income, and expanding its footprint to more than 30,000 stores globally by 2019. The growth plan consisted of seven specific growth strategies, one of which was the New Occasions strategy. The objective of New Occasions was to drive growth by diversifying Starbucks' revenues beyond breakfast to the lunch, afternoon, and evening dayparts. Starbucks created specific offerings for each daypart, called the Lunch, Sunset, and Evenings programs. The case focuses on evaluating these three occasions-based growth opportunities and identifying the best path forward.
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Barbara E. Kahn, Evan Weingarten and Claudia Townsend
Purpose – The purpose of this chapter is to examine the connection between actual variety (the number of stock-keeping units (SKUs)) and amount of useable variety that the…
Abstract
Purpose – The purpose of this chapter is to examine the connection between actual variety (the number of stock-keeping units (SKUs)) and amount of useable variety that the consumer perceives. The optimal combination for a retailer is to offer an assortment that maximizes the perceived assortment variety while minimizing the perceived inter-item complexity. Both measures are a function of the actual variety offered in an assortment but other factors such as attribute structure of the individual items, assortment organization, and individual differences can alter the way the actual variety is perceived.Design/methodology/approach – The main methodology used in the chapter is a comprehensive, critical literature review of the empirical research on the topic.Findings – We find that while assortments with a large number of SKUs are desirable for attracting consumers to the category, too large assortments can result in consumer frustration and confusion. On the other hand, when assortments are small, the perceived variety or attention to the category may be limited.Value/originality – Our review shows ways a retailer can adapt to these challenges. First, we show that assortments are viewed in stages. In the first stage, high perceptions of variety are beneficial. When assortments are small, increasing perceived variety can be accomplished by increasing the number of subcategories within the assortment, adding in packaging cues, or using other emotional affective descriptors to further define options within the assortment. In the second or choice stage, too much variety can increase perceived complexity. Perceived complexity at this stage can be reduced by simplifying the complexity of the individual items within the assortment by increasing alignability of attributes, using a simplifying external organizational structure for the assortment, or helping consumers learn their preference.
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Max Weber called the maxim “Time is Money” the surest, simplest expression of the spirit of capitalism. Coined in 1748 by Benjamin Franklin, this modern proverb now has a life of…
Abstract
Purpose
Max Weber called the maxim “Time is Money” the surest, simplest expression of the spirit of capitalism. Coined in 1748 by Benjamin Franklin, this modern proverb now has a life of its own. In this paper, I examine the worldwide diffusion and sociocultural history of this paradigmatic expression. The intent is to explore the ways in which ideas of time and money appear in sedimented form in popular sayings.
Methodology/approach
My approach is sociological in orientation and multidisciplinary in method. Drawing upon the works of Max Weber, Antonio Gramsci, Wolfgang Mieder, and Dean Wolfe Manders, I explore the global spread of Ben Franklin’s famed adage in three ways: (1) via evidence from the field of “paremiology” – that is, the study of proverbs; (2) via online searches for the phrase “Time is Money” in 30-plus languages; and (3) via evidence from sociological and historical research.
Findings
The conviction that “Time is Money” has won global assent on an ever-expanding basis for more than 250 years now. In recent years, this phrase has reverberated to the far corners of the world in literally dozens of languages – above all, in the languages of Eastern Europe and East Asia.
Originality/value
Methodologically, this study unites several different ways of exploring the globalization of the capitalist spirit. The main substantive implication is that, as capitalism goes global, so too does the capitalist spirit. Evidence from popular sayings gives us a new foothold for insight into questions of this kind.
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